Key Topics to Cover:
Connect the tools to your actual workflows and build your own mini AI toolbox.
By the end of this lesson, learners will be able to:
Use case walkthroughs by area:
Marketing: ad generation, visuals, captions
HR: summaries, role descriptions, candidate reports
Admin: auto-email replies, data classification
Project management: content recaps, stakeholder updates
Templates: prompt ideas, image request formats
Create your "Go-To AI Toolkit" — a personal selection of 3–5 tools you’ll start using right away
Bonus: Free/low-cost plans to test these tools today
🧪 Real Use Case Walkthroughs (By Area)
Below are practical ways AI tools are being used by professionals — just like you — to handle everyday tasks.
🎯 Marketing & Communications
Use cases:
✍️ Write ad copy and product descriptions (ChatGPT, DeepSeek)
🖼 Generate social media visuals (DALL·E, Canva AI, Midjourney)
💬 Create catchy captions for Instagram or LinkedIn posts (ChatGPT + Magic Write)
✅ Example:
A marketing coordinator uses ChatGPT to write three email subject lines based on a product update, and Canva AI to generate a matching image for a LinkedIn post.
👥 Human Resources
Use cases:
🧾 Summarize CVs or candidate notes (DeepSeek, Claude)
📄 Draft role descriptions or interview invitations (ChatGPT, Notion AI)
🔎 Create onboarding visuals or HR guidelines (Canva AI, DALL·E)
✅ Example:
An HR assistant uses Claude to summarize 10 resumes into short candidate profiles, and ChatGPT to draft a job posting in a warm, inclusive tone.
🗂️ Administrative & Support Tasks
Use cases:
📩 Draft or automate email responses (ChatGPT + Gmail via Zapier)
📑 Classify data entries (OpenAI + Google Sheets)
🧾 Translate or rephrase formal documents (DeepSeek, ChatGPT)
✅ Example:
An executive assistant uses ChatGPT + Zapier to automatically summarize client inquiries from a Typeform and email them to the sales lead.
📈 Project Management & Operations
Use cases:
📋 Summarize project updates into weekly status emails (ChatGPT)
📊 Turn bullet points into executive reports (DeepSeek)
📣 Generate stakeholder-friendly summaries or briefs (Claude)
✅ Example:
A PM uploads last week’s stand-up notes into DeepSeek, which returns a 2-paragraph update formatted for senior stakeholders.
What Will Happen to Marketing in the Age of AI? | Jessica Apotheker | TED
Highlight: Marketing expert Jessica Apotheker explains how generative AI is reshaping the workplace while emphasizing the irreplaceable value of human creativity and strategic thinking.
Why it’s useful: It offers a balanced, optimistic perspective for marketers on how to adapt and thrive in an AI-driven future by aligning their roles with their strengths in either data or creativity.
📌 For writing:
“Rewrite this job description to sound more inclusive and professional: [paste content]”
“Write a social media caption for a new feature update, tone: friendly, platform: LinkedIn”
📌 For visuals:
“Generate a minimalist illustration of a remote team working together, soft color palette”
“Create an onboarding visual with 3 welcome steps for new hires”
📌 For admin/support:
“Summarize this support ticket in 3 bullet points and suggest a helpful response”
“Classify this entry as billing, tech issue, or general inquiry: [paste text]”
Let’s make this real.
Choose 3 to 5 tools you want to include in your personal productivity stack — based on what you’ve explored so far and what fits your work.
Tool What You’ll Use It For
Example: ChatGPT Writing emails, rewriting job descriptions
Example: Canva AI Creating fast visuals for social media
Example: DeepSeek Summarizing reports and project documents
🧠 Tip: Start with 1 writing tool + 1 visual tool + 1 support/admin tool.
Key Takeaways
Become a Google-Level Prompt Engineer in 20 Minutes
Highlight: Kieran explains how to use AI and simple prompts to build a custom Prompt Engineer that generates tailored marketing strategies and templates from resources like PDFs.
Why it’s useful: It shows marketers and business owners how to turn AI into a practical, automated assistant for creating campaigns, saving time and aligning outputs with specific business objectives.